3D Projection mapping is a multimedia audiovisual narration technique, in which images, lighting, music and special effects are fused together with the aim of creating visual and auditory sensations with great impact on the viewer.
The format of this multimedia experience consists of the projection of images on real surfaces, such as facades of buildings, to generate optical illusions and effects of movement.
The projection can be realized on any three-dimensional space or on determined objects, according to the message that is intended to transmit.
In recent years, the technique of Video Mapping has gained a great importance as a vehicle of communication of great visual impact.
The Video Mapping manages to generate sensations in the viewer that can hardly be felt by another method of advertising communication, and all due to the interrelation between Video Mapping and the audiovisual effects.